Public Education Campaign Overview and Goals

Hoʻoikaika Partnership Public Education Campaign Goals for Kalo Boy Book

Project Goals

  • Educate families about protective factors and reduce the stigma of seeking help.
  • Inform families about Ho’oikaika Partnership, navigation services and partners’ services.
  • Include consistent HP logo/branding on products.
  • Reach families that are in remote areas (e.g., Hana, Molokai, Lanai), without easy access to the internet, learn differently, and/or are especially vulnerable.
  • Build on existing work of partners to promote protective factors and literacy.


    • Create products, tools and messages that all partners can use, affordable to reproduce, relevant over time, and can be freely given away
    • Spiral-bound board book that teaches about protective factors and includes HP branding and QR code
    • Target audience: Parents with children up to age 7
    • Use early literacy strategies to encourage parent-child interaction.

    Campaign Components

    • Develop Protective Factors storybook with Hawai’i/Maui context.
    • Create Protective Factors bookmarks, stickers, posters and other products tailored for Hawaiian/Maui context.
    • Refresh Hoʻoikaika Brochures and Logo (HP/Who’s in Your Canoe, How You Stay)
    • Train providers on Protective Factors/use of book
    • Engage participation through partners, social media, websites, and local news.
    • Promote Talking is Teaching, a national campaign implemented by Kākou for Keiki to build protective factors and language skills.
    • Explore distribution of Aloha at Home messages on Maui.

      Protective Factors

      Help Keiki & Youth Feel Nurtured Help Adults Paddle More Smoothly Through the Waters of Parenthood
      • Mālama ʻOhana/Nurturing and Attachment
      • Parenting is Can Be Hard, But Can/Knowledge of Parenting and Child Development
      • Show Keiki Aloha/ Social and Emotional Competence in Children
      • How You Stay/Social Connections
      • First, Make Yourself Pono/Parental Resilience
      • No Shame / Concrete Support in Times of Need

      Why a Book?

      • Protective factors can seem so conceptual. A story can bring the concepts alive, helping families put ideas into practice and supporting providers in promoting protective factors.
      • Families are asking for more books that offer Hawaiian context and language. It’s important for families to see themselves reflected in stories.
      • Storytelling is part of traditional Hawaiian culture – and other cultures too.
      • Bridge the “digital divide” and reach families without reliable access to technology.
      • Meets multiple goals for child abuse prevention, early literacy and family strengthening.
      Hooikaika Partnership-Kalo Boy Book Creative Session

      Kalo Boy Book Co-Creators



      • Heidi Allencastre, Hoʻoikaika Navigator, Maui Family Support Services
      • Tania Ilaoa, Boys & Girls Clubs of Maui
      • Traci Robello, Maui Family Support Services, Early Literacy Project
      • Mia Sado-Magbual, Child & Family Service


      • Brandy Akimo, LMHC
      • Lisa Chau, Website Design & Digital Media Strategy
      • Genevieve DeRego, Imua Family Services
      • Cynthia Derosier, The Good Juju Co
      • Jessica Gleason, Wailuku Public Library, Holoholo Bookmobile
      • Ekela Kaniaupio-Crozier, Kamehameha Schools Maui/Cultural Advisor
      • Leinaala Kealoha, UH Maui – Ho’oikaika Partnership Intern
      • Deb Marois, Converge Consulting, Research & Training
      • Kawika Mattos, Maui Family Support Services, Kane Connections
      • Dezza Santos, UH Maui – Ho’oikaika Partnership Intern

      Generously funded by the Hawai’i Department of Health, Maui District Health Office

      Hoʻoikaika Partnershipʻs Funder, the Hawaii State Department of Health