Project Goals

• Educate families about protective factors and reduce the stigma of seeking help.
• Inform families about Ho’oikaika Partnership, navigation services and partners’ services.
• Include consistent HP logo/branding on products.
• Reach families that are in remote areas (e.g., Hana, Molokai, Lanai), without easy access to the internet, learn differently, and/or are especially vulnerable.
• Build on existing work of partners to promote protective factors and literacy.

Concept

• Create products, tools and messages that all partners can use, affordable to reproduce, relevant over time, and can be freely given away
• Spiral-bound board book that teaches about protective factors and includes HP branding and QR code
• Target audience: Parents with children up to age 7
• Use early literacy strategies to encourage parent-child interaction.

Campaign Components

• Develop Protective Factors storybook with Hawai’i/Maui context.
• Create Protective Factors bookmarks, stickers, posters and other products tailored for Hawaiian/Maui context.
• Refresh Hoʻoikaika Brochures and Logo (HP/Who’s in Your Canoe, How You Stay)
• Train providers on Protective Factors/use of book
• Engage participation through partners, social media, websites, and local news.
• Promote Talking is Teaching, a national campaign implemented by Kākou for Keiki to build protective factors and language skills.
• Explore distribution of Aloha at Home messages on Maui.

Protective Factors

• Mālama ʻOhana/Nurturing and Attachment
• Parenting is Can Be Hard, But Can/Knowledge of Parenting and Child Development
• Show Keiki Aloha/ Social and Emotional Competence in Children
• How You Stay/Social Connections
• First, Make Yourself Pono/Parental Resilience
• No Shame / Concrete Support in Times of Need

Why a Book?

• Protective factors can seem so conceptual. A story can bring the concepts alive, helping families put ideas into practice and supporting providers in promoting protective factors.
• Families are asking for more books that offer Hawaiian context and language. It’s important for families to see themselves reflected in stories.
• Storytelling is part of traditional Hawaiian culture – and other cultures too.
• Bridge the “digital divide” and reach families without reliable access to technology.
• Meets multiple goals for child abuse prevention, early literacy and family strengthening.

Kalo Boy Book Co-Creators

BEAUTIFULLY ILLUSTRATED by Solomon Enos

WRITING TEAM

• Heidi Allencastre, Hoʻoikaika Navigator, Maui Family Support Services
• Tania Ilaoa, Boys & Girls Clubs of Maui
• Traci Robello, Maui Family Support Services, Early Literacy Project
• Mia Sado-Magbual, Child & Family Service

CREATION TEAM

• Brandy Akimo, LMHC
• Lisa Chau, Website Design & Digital Media Strategy
• Genevieve DeRego, Imua Family Services
• Cynthia Derosier, The Good Juju Co
• Jessica Gleason, Wailuku Public Library, Holoholo Bookmobile
• Ekela Kaniaupio-Crozier, Kamehameha Schools Maui/Cultural Advisor
• Leinaala Kealoha, UH Maui – Ho’oikaika Partnership Intern
• Deb Marois, Converge Consulting, Research & Training
• Kawika Mattos, Maui Family Support Services, Kane Connections
• Dezza Santos, UH Maui – Ho’oikaika Partnership Intern
  BEAUTIFULLY ILLUSTRATED by Solomon Enos

Generously funded by the Hawai’i Department of Health, Maui District Health Office