Social Media Toolkit
Partnering to Raise CAP Awareness
For the first time, Ho’oikaika Partners are launching a social media campaign for National Child Abuse Prevention Month in April and we need your help!
The easiest way to participate is by liking and following Ho’oikaika Partnership on Facebook and/or Instagram and sharing our posts. We’ve also created a social media toolkit with downloadable images and messages you can copy and paste to design your own posts with your agencies’ logo and branding.
If we all share similar messages repeatedly, we can collectively reach a lot of people! By working together, we can strengthen families and prevent child abuse.
#hooikaikapartnership
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#childabuseprevention
#thrivingfamilies
Ho’oikaika Partnership’s Social Media Campaign and Toolkit – #ohanatokstory
We can organically reach thousands of Maui famillies by working together to collectively share posts on social media. This is an easy, low-effort way to reach people where they are and build awareness of partner services.
Project goals are to:
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Engage families in an easy, fun, strength-based activity to demonstrate protective factors and early literacy skills- Foster collaboration among Ho’oikaika partners
- Inspire families to learn more and access supports
- Increase awareness of community supports/services
- Offer prizes that provide concrete supports and enrichment activities for Maui County families.
The social media challenge #ohanatokstory is a way for us to engage with families and provide opportunities for families to win prizes while participating in activities that promote family engagement, family strengthening and resilience. We also will be sharing resources and educating families about protective factors while building social media presence.
By sharing pictures and videos, families can demonstrate how the protective factors are practiced in everyday life – Maui style! Youth leaders from the Boys & Girls Club of Maui will emcee the challenge. Kanoe Enos, Early Childhood Action Strategy/’A’ali’i Alliance, is lending the concept of “Aloha at Home” for our first challenge and providing support for family prizes.
Maui County residents will have the opportunity to win prizes such as children’s books, gas cards, and movie tickets. The Maui Butterfly Farm is a generous sponsor of one of our “grand prizes” – a live educational butterfly farm tour. Local businesses can sponsor our challenge and donate prizes. Contact Deb Marois for more information.
The challenge will begin after our April 13 Ho’oikaika Partnership Meeting so stay tuned!
How Ho’oikaika Partners Can Help
The easiest way to participate is to do the first 2 items. If you’re feeling motivated and creative, keep going!
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- Like and Follow Ho’oikaika Partnership on Facebook and Instagram. Facebook: https://
www.facebook.com/ hooikaikapartnership Instagram: https://www. instagram.com/ hooikaikapartnership/ - Share Ho’oikaika Partnership’s posts and tag us@hooikaikapartnership.
- Use hash tags #hooikaikapartnership #ohanatokstory #childabuseprevention and #thrivingfamilies
- Encourage others to participate. Organizational partners, please share the toolkit with whoever handles social media for your agency.
- Create Your Own Social Media Posts. Click here for our social media toolkit that includes an initial schedule of events, copy/paste messages and downloadable images. We’ll be adding to this throughout the month so check back frequently.
- Like and Follow Ho’oikaika Partnership on Facebook and Instagram. Facebook: https://
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Child Abuse Prevention / Ho’oikaika Partnership Zoom Backgrounds
Download these Zoom backgrounds and save on your computer or laptop.
Instructions to upload into your Zoom account and add Zoom background:
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- Sign in to the Zoom mobile app.
- While in a Zoom meeting, tap More in the controls.
- Tap Background and Filters.
- Tap the background you would like to apply or tap + to upload a new image. The background will be automatically applied.
- Tap Close after selecting the background to return to the meeting.
Social Media Campaign Planning Partners
Mahalo nui loa to all who are helping with the campaign!
Heidi Allencastre, Ho’oikaika Navigator, is leading the development of our social media toolkit and producing images, short video clips and shareable posts to get the word out about child abuse prevention activities, protective factors, and local resources available through partner agencies.
Tania Ilaoa, Child & Club Safety Coordinator at the Boys & Girls Clubs of Maui, is leading video content development, writing scripts, and working with Keystone Club youth leaders who will serve as emcees for our social media “challenge.”
Traci Robello, Early Literacy Project Director at Maui Family Support Services, is the originator of this idea and helping us connect the protective factors with early literacy.
Genevieve DeRego, Lead Outreach and Eligibility Specialist at Imua Family Services, is serving as a thought partner and coordinating promotion for “A Journey to Healing,” the new video produced by the Community Engagement Committee.
Kanoe Enos, Early Childhood Action Strategy/‘A’ali’i Alliance, is providing support for family incentives/prizes and lending the concept of “Aloha at Home” for our first challenge.
Mai Hall, Childrenʻs Health Coordinator and Ryan Catalani, Director of Advancement, Hawai’i Children’s Action Network, are providing technical assistance and also managing a statewide grant from the Hawai’i Department of Health that has provided us funding for CAP month activities.
Deb Marois, Ho’oikaika Partnership Coordinator, is organizing meetings, developing timelines and infrastructure, reaching out to prospective business partners, and handling communications.
Interested? Contact Deb Marois to join us!