2023 Public Education Campaign Overview


    • Educate families about protective factors and reduce the stigma of seeking help.
    • Create products, tools and messages that all partners can use in their day-to-day work, affordable to reproduce, relevant over time, and can be freely given away.
    • Inform families about Ho’oikaika Partnership, navigation services and partners’ services.
    • Include consistent HP logo/branding on products.
    • Reach families that are in remote areas (e.g., Hana, Molokai, Lanai), without easy access to the internet, learn differently, and/or are especially vulnerable.
    • Build on existing work of partners to promote protective factors and literacy.

Campaign Components

    • Develop Protective Factors storybook with Hawai’i/Maui context.
    • Create Protective Factors bookmarks, stickers, posters and other products tailored for Hawaiian/Maui context.
    • Refresh Hoʻoikaika Brochures and Logo (HP/Who’s in Your Canoe, How You Stay)
    • Promote Talking is Teaching, a Kākou for Keiki initiative to build protective factors and literacy.
    • Train providers on Protective Factors/use of book, Talking is Teaching and Ho’oikaika Partnership.
    • Engage participation through partners, social media, websites, and local news.
    • Explore distribution of Aloha at Home messages on Maui.

Why a Book?

    • Protective factors can seem so conceptual. A story can bring the concepts alive, helping families put ideas into practice and supporting providers in promoting protective factors.
      Families are asking for more books that offer Hawaiian context and language. It’s important for families to see themselves reflected in stories.
    • Storytelling is part of traditional Hawaiian culture – and other cultures too.
    • Meets multiple goals for child abuse prevention, early literacy and family strengthening.
    • Bridge the “digital divide” and reach families without reliable access to technology.

Campaign Key Messages

    • Parenting is hard, you’re doing your best in tough circumstances (no shame/blame)
    • “It’s okay to ask for help”
    • You are already doing positive things to strengthen your family – appreciate where you are in the journey

Book Content/Design Criteria and Guidelines

    • Target audience: Parents with children up to age 7
    • Maui-based/Hawaiian context, extends the “Who’s in Your Canoe” metaphor – could be one story or multiple “mini-stories” (i.e., one for each protective factor). Could embed local resource agencies into the stories.
    • Consider mo’olelo that are Maui specific and might align with lessons around protective factors. Maybe include olelo noeau and/or end w/Ho’oponopono.
    • Use early literacy strategies (dialogic reading and phonological awareness principles) to encourage parent-child interaction to extend beyond reading using (see Huaka‘i o Maui: An Island Guidebook for Families for one example)
    • Add kilos/reflective questions; possibly a parent journal. Ex: map out: Who’s in your canoe – where do they go when they need help
    • Families see themselves reflected in stories and illustrations.
    • Include local resources of partners at the back of the book.
    • Include a QR code for Ho’oikaika Partnership website/link to A Journey to Healing video.
      “Owned” by HP for free distribution/use by all partners.
    • 8 x 8 Spiral bound booklet/board book.

Participating Partners

    • Brandy Akimo, LCSW
    • Heidi Allencastre, Ho’oikaika Systems Navigator/Kākou for Keiki
    • Lisa Chau, Lisa Chau Web Design & Management/Aloha at Home
    • Kanoe Enos, ʻAʻaliʻi Alliance and Early Childhood Action Strategies
    • Tania Ilaoa, Boys & Girls Clubs of Maui
    • Venus Kauʻiokawēkiu Rosete-Medeiros, Hale Kipa
    • Mia Sado-Magbual, Child & Family Service/Neighborhood Place of Wailuku
    • Deb Marois, Ho’oikaika Partnership Coordinator/Converge Consulting
    • Traci Robello, Early Literacy Project, Maui Family Support Services